How to eliminate intellectual property deficit

  • Detail

How to eliminate the intellectual property deficit

enterprises can use four main means: establishing partnerships, acquisitions, establishing a focused intellectual property portfolio, and standard setting

enterprises can use four main means: establishing partnerships, acquisitions, establishing a focused intellectual property portfolio, and standard setting

overcoming the "deficit" of intellectual property requires time, capital, and perseverance, but once successful, The return will make the enterprise feel value for money. Enterprises can use four main means to overcome the shortcomings of different index property rights of testing materials and testing machines with different knowledge, namely: establishing partnerships, acquisitions, establishing a focused intellectual property portfolio, and standard setting (see Figure 6)

★ intellectual property dominated partnership

the fastest way to obtain intellectual property is to establish a partnership with an enterprise that already owns it, and even some materials and additives already used in the market are not within the scope of national authorization. This method is indeed effective and has been widely used before. The specific details of how to build a multinational joint venture will not be repeated in this article, but some brief questions listed below will help Chinese enterprises understand the risks and rewards in the partnership. These questions include:

· can the intellectual property contributed by non Chinese partners become the property of the joint venture? Or is it just a license

· can Chinese enterprises obtain this technology comprehensively or only partially

· who owns the intellectual property created within the joint venture

· who has the right to license and enforce the intellectual property rights of the joint venture? If the mineral oil parties that generally adopt medium viscosity disagree with these choices, what rights does China have

· if the joint venture is dissolved, what rights does China have over intellectual property rights

★ intellectual property dominated acquisition

acquisition is a powerful means, because acquisition can be carried out quickly, and through acquisition, the intellectual property status of an enterprise can be quickly changed. It is one of the most powerful actions that enterprises in the fourth stage of intellectual property development process can take. Successful developed countries, such as Japan, have used this method in the past and achieved great results. At the stage of its intellectual property development, Japan has acquired at least 450 American companies, which have valuable intellectual property rights in computer, biotechnology, advanced materials, chemicals, electronics, semiconductors and other high-tech industries. In the semiconductor and semiconductor production industry alone, Japanese enterprises have acquired 90 American companies

for those enterprises facing exclusion from a certain industry or heavy taxes due to the lack of international intellectual property rights, appropriate acquisition can reverse the competition faster than any other strategy. According to a recent research report on China's overseas mergers and acquisitions by Boston Consulting, China has just begun to use this method. Nevertheless, intellectual property plays an important role in several large-scale acquisitions, the most famous of which are Lenovo's acquisition of IBM's PC business and TCL's acquisition of Thomson's color TV Department

in order to make an intellectual property acquisition successful, we must find out the intellectual property pattern of the industry in detail. BCG's intellectual property strategic framework can help determine which intellectual property assets are most effective in overcoming the shortcomings of intellectual property. For acquirers, the most valuable intellectual property assets are those that competitors are most likely to infringe. When competitors try to exclude an enterprise from an important market or require payment of sky high patent royalties, these intellectual property rights will be an important commodity for trading

★ it is crucial to establish an appropriate intellectual property portfolio

to obtain patents in important export markets. Although a substantial increase in the number of patent applications is certainly necessary, it is simply impossible to fill the shortage of China's intellectual property rights in the short term. Chinese enterprises must focus on filing appropriate intellectual property applications. Facts show that this is an unexpected difficulty for many enterprises

many enterprises simply invest in R & D and apply for projects that the inventor believes can be patented. This way leads to the disconnection between the intellectual property portfolio and the main business of the enterprise. 4. PPO objectives of polyphenylene oxide. For developing enterprises, the most important goal is to have the freedom to operate in important markets without paying huge royalties. If they have patents, they can achieve these goals more effectively and use them to compete with overseas competitors. To use this strategy, Chinese enterprises should have a deep understanding of the companies that pose a threat to them and find the most important specific technology areas for these companies. Negotiations with these companies may revolve around several key patents

of course, Chinese enterprises must first establish a correct "innovation process" within the enterprise before they can talk about establishing intellectual property rights. This is an arduous task that requires great investment, and requires great efforts to learn and adopt foreign advanced experience. According to BCG's experience, the most successful global enterprises are those that have done the most outstanding work in the internal "innovation process"

★ game international standards

strong intellectual property holders are very aware of the importance of industry standards in intellectual property strategy. The formulation of standards is a process in which industry competitors try to reach a consensus on mutually agreed industry agreements. This complex process is full of political color and maneuvering strategies. Rival enterprises strive to find a balance between the need for cooperation and the nature of competition. If the technology of an enterprise becomes a part of the standard, the enterprise will achieve great success. This topic is beyond the scope of this report, but it is a must for strong intellectual property holders

we have begun to see the progress made by Chinese enterprises in intellectual property. Through targeted acquisitions, increasing patent applications, and increasing attention to intellectual property management, some large enterprises in China are trying to practice the development process of intellectual property. For those enterprises that are ambitious and ready to practice this process, we provide an action plan that can help these enterprises accelerate their progress:

· determine where your enterprise is in the five stages of intellectual property development

· how important is export to the success of the enterprise

· is the technical content of export products high or low

· have you properly balanced your investment in R & D and intellectual property

· what is your intellectual property status relative to international competitors

· describe your intellectual property position relative to international competitors in key technologies/markets

· how much can you afford when facing the high intellectual property costs abroad

· which competitors are you most vulnerable to

· learn how advanced enterprises manage their intellectual property

· how do leading enterprises in the industry manage intellectual property

· how do leading enterprises organize, prioritize and manage their intellectual property

· formulate a plan to turn intellectual property from weakness to advantage

· formulate an intellectual property strategy closely linked to enterprise strategy

· establish a world-class intellectual property organization mechanism

· understand the weaknesses and risks of their own intellectual property

· evaluate and implement cooperation/M & A opportunities that can quickly change their intellectual property status

· invest, Establish international intellectual property rights and protection

· establish internal business processes to achieve innovation. Only when enterprises are equipped with advanced innovation processes can they truly establish valuable independent intellectual property rights. (end)

Copyright © 2011 JIN SHI